Beauty. Curated. Built.

Independent editorial and strategic advisory for the beauty industry.

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"Inside the industry. Outside the consensus."

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The Latest Article

THE NEXT BEAUTY BREAKTHROUGH MAY ALREADY EXIST SOMEWHERE ELSE

How innovation travels across categories and what AI could change about beauty’s ability to recognise it.

A professional protocol. A physical principle. A mechanism borrowed from another industry. Some of beauty’s most distinctive ideas began outside the category.

As AI enters product development, can it help beauty recognise unexpected possibilities , or will it lead more brands towards the same answers?

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PMB Intelligence provides independent strategic and hands-on support for beauty brands, groups, contract manufacturers, private equity funds and investors.

We help businesses assess opportunities, define their positioning and set clear priorities for innovation. Our work spans brand and portfolio strategy, product development, manufacturing partnerships and the assessment of innovation capabilities. Each engagement combines an understanding of the market with the practical realities of developing products and building a business.

Led by Nassim Belhaq, PMB Intelligence draws on 15 years of beauty industry experience, including VP of Innovation roles for Coco & Eve and Loving Tan, and senior leadership roles in NPD, product marketing and innovation at LVMH, L’Oréal, Coty and Shiseido. This experience combines the discipline of global beauty groups with the pace and entrepreneurial demands of independent brands.

Engagements range from focused projects to ongoing advisory support, with Nassim directly involved throughout. Whether shaping a brand’s next chapter, strengthening a manufacturer’s innovation offer or assessing a beauty business for investment, the scope is tailored to the question at hand.

PMB INTELLIGENCE

Introducing our beauty advisory practice.

Explore PMB Intelligence

PMB Dialogues - 01

Nassim B. x Nassim H. Founder of CÉNÉE
On dermatological rigor, formulation integrity, and desirability in makeup.

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The Latest Issue

PMB ISSUE 06
THE END OF DRAMATIC BEAUTY

From Dramaturgy to System: What beauty Lost to Scale

Licensing is concentrating — but not without consequence.
As fewer systems come to interpret more houses, the way fashion is translated into product begins to converge.

Issue 06 explores how beauty is becoming less capable of carrying excess, imbalance, and narrative risk — and what disappears when everything is resolved before it reaches the shelf.

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The latest articles

A selection of recent articles exploring the ideas, signals and perspectives shaping beauty today
Text overlay on a background of a fashion runway with streaks of lights, stating "The runway knows. Why fashion understands beauty better than the beauty industry does." luxury beauty, fragrance, skincare, haircare, fashion editorial, beauty editoria
Most Recent
Close-up of a woman's face with text overlay asking 'Does luxury truly exist in haircare?' luxury beauty, fragrance, skincare, haircare, fashion editorial, beauty editorial, cosmetics, cinematic, editorial, moody, high fashion, avant-garde, minimalis
Close-up of a young woman's face with the caption 'When efficacy meets emotion' overlaid. luxury beauty, fragrance, skincare, haircare, fashion editorial, beauty editorial, cosmetics, cinematic, editorial, moody, high fashion, avant-garde, minimalist
Pink text overlay on a blurred floral background that reads: "The adaptive era: when beauty starts thinking" luxury beauty, fragrance, skincare, haircare, fashion editorial, beauty editorial, cosmetics, cinematic, editorial, moody, high fashion, avan
Close-up of a sculpture or artwork of a face with multiple profiles, with the text 'THE END OF GLOW' overlaid. luxury beauty, fragrance, skincare, haircare, fashion editorial, beauty editorial, cosmetics, cinematic, editorial, moody, high fashion, av
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The Brief

The Brief is a short, sharp observation at the intersection of beauty, fashion, and culture.

No. 01 — Fatigue as a Position

Paris Fashion Week, Fall–Winter 2026–2027

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No. 02 Karl-II

When fiction becomes structurally credible

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Editorial Perspective

Beauty doesn’t exist in isolation — it absorbs culture, reflects power and follows desire. PMB Edit explores the forces shaping the industry beneath the surface, from shifting aesthetics to evolving ideas of value.

A space for perspective, not noise.

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