Paris Macro Beauty brings together independent editorial and strategic advisory for the beauty industry.

Founded in Paris, PMB explores beauty through a cultural, strategic and analytical lens: how value, desire and identity take shape, how businesses evolve, and what gives an idea the potential to become a meaningful product.

Our work takes two complementary forms.

PMB Edit is our editorial publication, examining the ideas, brands and cultural shifts reshaping beauty. Through essays, interviews and thematic issues, it offers an independent perspective on the industry and the forces influencing its direction.

PMB Intelligence is our advisory and consulting practice, working with beauty brands, groups, contract manufacturers, private equity funds and investors. Engagements span brand and innovation strategy, portfolio direction, product development and operational support, alongside the assessment of beauty businesses and their innovation capabilities.

Both draw on the same conviction: understanding beauty requires cultural perspective and experience of how the industry works. We connect what is changing in the market with the decisions businesses face about what to develop, where to invest and how to move forward.

Founded and led by Nassim Belhaq

Nassim brings 15 years of beauty industry experience, including VP of Innovation roles for Coco & Eve and Loving Tan, and senior leadership roles in NPD, product marketing and innovation at LVMH, L’Oréal, Coty and Shiseido.

His experience spans global groups and independent brands, combining strategic direction with the practical demands of developing products, building portfolios and leading teams through growth and change.

PMB Intelligence takes on a limited number of engagements, from focused projects to ongoing advisory relationships, with Nassim directly involved throughout.

Beauty. Curated. Built.