Paris Macro Beauty is an independent platform exploring beauty through a cultural, strategic, and analytical lens.

Published from Paris, PMB examines how value, desire, and identity are shaped in the beauty industry — and how that industry is evolving beyond products into ideas, and from ideas into systems.

The platform operates across three layers:

PMB Edit — an editorial publication examining beauty as culture, published across Issues, Articles, and The Brief.

PMB Intelligence — a research and thinking layer exploring strategy, innovation, and what shapes the industry's direction.

PMB Atelier — a developing systems layer, including The NB Beauty Code™ — an ongoing project focused on structuring beauty innovation into repeatable frameworks.

PMB is built for professionals, founders, and decision-makers who want to understand where beauty is going, before it gets there.

Founded by Nassim Belhaq, with 15 years of experience across LVMH, L'Oréal, Coty, and Shiseido.